GUCCI INTRODUCES NEW GIFT CAMPAIGN FOR THIS HOLIDAY SEASON
Gucci presents its new holiday campaign, featuring a four-part evocative fashion story centering the idea of sharing joyful moments with family and friends. Envisioned by creative director Sabato de Sarno, the campaign is brought to life by a diverse cast of talents and global brand ambassadors who embody the themes and aesthetics of sophisticated winter wonders. Each chapter in the narrative captures the essence of festive celebrations, while showcasing ready-to-wear looks from the latest collections.
Stories from The Savoy
The first chapter takes place in the grandeur of London’s The Savoy hotel, where the idea of the House itself was born, when a young Guccio Gucci worked as a porter. “Stories from The Savoy” revisits the eyes of the designer as he saw various guests walk in and out of the building with grace, elegance, and luxury. Starring here are esteemed actress Jessica Chastain, who shines with the Gucci Bamboo 1947 bag, her longtime friend Danielle Pizzorni, and global ambassador Ni Ni, who flaunts the Gucci Jackie Notte.
To the Mountains
From hotel to snow-capped peaks, the second chapter follows a group of friends as they enjoy a carefree getaway at the top of the mountains. Against the breathtaking backdrop of serene landscapes, treasured moments are found not in the rush of the holiday, but in the chill escapades of nature. In this snowy wonderland, Kendall Jenner stars in the GG monogram, while global brand ambassador Jannik Sinner wears embellished knitwear, paired with a metallic silver Gucci duffle.
Heading Home
And how could you celebrate the holidays without its most heartfelt destination: your home. Set against the warmth of cozy interiors and festive gatherings, here, joy is captured in the reunion of family and loved ones. Brought to life by real families, including the iconic mother-daughter duo Ms. Tina and Solange Knowles, the campaign features beloved Gucci Gift pieces, from shimmering GG Marmont and accessories to Gucci Décor items.
A Night in Florence
The story closes in Florence, the birthplace of Gucci and a city steeped in timeless artistry. Amid the evening festivities, Julia Garner, Dakota Johnson, Xiao Zhan, and Ni Ni, bring magic to the end of year as they showcase a selection of holiday-ready looks. Starring in luminous styles, Florence is enlightened with bursts of creativity, memories, and a soft kiss. Highlighting the collection are iconic designs such as the Jackie Notte, Jackie 1961, and Bamboo 1947 handbags, reimagined in metallic tones, Rosso Ancora, and with crystal embellishments, complemented by Gucci Signoria slingbacks and Gucci Horsebit fine jewellery.
