GUESS JEANS ANNOUNCES ITS NEW CAMPAIGN SHOT BY RAFAEL PAVAROTTI
For the latest campaign, Nicolai Marciano and GUESS JEANS tap three of the most exciting cultural disruptors within the music and fashion industry; singer-songwriter, Beabadoobee, spoken-word poet, model and trans-visibility activist, Kai-Isaiah Jamal and musician & model, Gene Gallagher.
Rafael Pavarotti, known for his poignant photography style, is once again behind the lens of the latest GUESS JEANS campaign. Each star is captured in a dynamic denim delineation, photographed in black & white in a clean, wearing staple pieces from the GUESS JEANS collection created using innovative GUESS AIRWASHTM technology.
The campaign stars are captured wearing classic denim styles from the GUESS JEANS line. A line that refines wardrobe classics central to the brands heritage: menswear styles include the G18 Relaxed, G16 Straight, G14 Slim and G12 Skinny, whilst womenswear offerings include G11 Wide Leg, G05 Skinny, G06 Mom, G09 Bootcut and G08 Mid-Rise Straight. GUESS JEANS encompasses a complete wardrobe with GUESS AIRWASHTM denim as its focal point.
Following the launch in 2024, the incandescent first year of GUESS JEANS, conceived by Chief New Business Development Officer, Nicolai Marciano, included the inaugural campaign lensed by Rafael Pavarotti, featuring British actress & model Iris Law beside Liverpool FC and England player, Trent Alexander Arnold.
GUESS JEANS expanded into the market Globally with the launch of the brands first Flagship stores in Amsterdam and Berlin, alongside store openings in, Orio al Serio, Athens and Kosovo and pop-up style installations across Paris, Barcelona, Milan, Istanbul and Warsaw. The brand also infiltrated the desert for the third time, tapping a plethora of high profile talent during Coachella ‘24.
For 2025, Nicolai Marciano expands GUESS JEANS physical presence, opening flagship stores in Tokyo alongside the brands hometown of Los Angeles. Further expansions for 2025 include openings in Poland and Dubai.
