HUGO DI ZAZZO CAPTURES THE BACKSTAGE OF ZOMER

Dutch label zomer presented its fourth collection inspired by the desire to tear down preconceived notions and twist around norms and conventions. Designer Danial Aitouganov and stylist Imruh Asha explored sculptural shapes and rich textures under the sign of light and energy, a mantra that resonates even in the label’s name (zomer being the Dutch translation of summer). 

Starting with the end, the show opened to a fake finale where applause resounded in the venue, taking everyone by surprise and warning us that we were in for a joyride. Glossy trenches, striped shirts and satin dresses turned their back at us, preferring to expose what is usually disregarded, putting fun and levity at the heart of the creative process. Structured floral dresses with their matching hats evoking a lampshade took us into Lewis Carroll’s surrealist masterpieces while thin destructured bags with tiny fringes pushed further  the absurd philosophy that is so zomer. The acidulous colour palette adorned itself with forest greens, royal purples, bright yellows and soft corals, announcing summer’s forthcoming to the Parisian winter sky.