IT’S HOT AND STEAMY IN THE ZIMMERMANN SS25 RUNWAY SHOW

Thought as an ode to the cultism 1970’s surf film “Morning of the Earth”, Zimmermann SS25 collection is a beacon of natural symbiosis and celebration of Gaia. Dubbed '“Illumination”, the collection expresses a return to the earth, with a bohemian chic aesthetic that brings us to the edges of the desert. For those who haven’t seen it yet, “Morning of the Earth” honors free-spirit, passionated surfers whose communion with the planet is like no other. Zimmermann reinterprets this wilderness and liberation through a burning collection channeling Coachella’s peak era.

This collection exults sun-drenched afternoons, a very typical kind of day that only exist where nature still reigns. Elements such as stones are present in the earthy color palette, while the waves appear in the flow of the fabric light as air. Dresses like hovering around the body bring to life ethereal silhouettes, where the skin is revealed through meticulous cut-outs for an extra touch of sensuality. Hand braided inserts and wooden beads threaded on leather binding evokes organic grace while ruffles bring extra volume and shape to the looks.

Beauty exist in the opposites, and Zimmermann largely understood that binaries create a superb equilibrium. Utility styles bring a refreshing contrast to the graceful collection, declined in cropped jackets, baggy pants and large dresses, they propose a practical alternative to the romantic outfits of the collection. Tropical print adorning dresses is our call to book a flight to Hawaï while slinky jersey in strong cuts give the allure an assurance rooted in comfort. Accessories are central to weave Zimmermann’s intricate narrative, rustic bags made of soft nappa leather, linen and cotton canvas embody folklore and feminine strength and stones used as decorative charms become sacred amulet connecting us with Mother Earth.