JENNIE JOINS DUA LIPA AS THE FACE OF THE CHANEL 25 HANDBAG CAMPAIGN

A key figure on the international pop scene and a CHANEL ambassador since 2017, JENNIE continues her dialogue with the House by bringing her style and energy to CHANEL’s latest creation, and becomes the face of the CHANEL 25 handbag campaign alongside Dua Lipa. This campaign is a celebration of movement, spontaneity and self-expression.

“The CHANEL 25 handbag symbolises freedom of movement. It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way.” affirms JENNIE. “It’s the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere. It’s so practical and essential for travelling abroad and for work.” The CHANEL 25 handbag is a natural fit for the artist: “CHANEL gives me positive inspiration and energy as someone who loves fashion.”