L’ORÉAL PARIS ANNOUNCES CARLOS SAINZ AS NEW GLOBAL AMBASSADOR FOR ELVIVE HAIRCARE LINE

L’Oréal Paris welcomes Carlos Sainz as the new global ambassador for its Elvive haircare line.

Born in Madrid in 1994, Sainz is a Formula 1 driver for Atlassian Williams Racing. With over 200 Grands Prix, four victories, and 27 podium finishes, he has established himself as one of the top talents on the grid. As the fourth driver in history to race for the three most successful teams in Formula 1, he embodies the values of self-empowerment and growth that align with L’Oréal Paris.

Coming from a family deeply connected to motorsport, Sainz carries values of perfection, resilience, and fair play, thriving under the intensity of elite sports. His demanding global lifestyle, with constant travel, media appearances, and high-pressure performances, makes haircare an essential part of his routine. Recognizing that haircare matters for everyone, regardless of gender, Sainz embraces his own journey with Elvive, becoming the face of the brand’s latest innovation: Elvive Growth Booster.

Elvive Growth Booster strengthens hair from within, using scientifically advanced formulas to deliver visible transformations from the first use. The campaign launches in March 2025 in Spain, followed by a global rollout in spring 2025.