LORE OF THE LAND: A FITZROVIA GEM OFFERING CLASSIC BRITISH HOSPITALITY
Nestled in the heart of Fitzrovia, Lore of the Land is more than just a pub—it’s a celebration of fine British hospitality with a contemporary flair. Founded by acclaimed film director Guy Ritchie, this welcoming venue combines the warmth of a traditional pub with an elevated dining experience, making it a must-visit destination for food lovers and casual drinkers alike.
At the core of Lore of the Land is a dedication to high-quality, locally sourced ingredients. The kitchen, led by head chef Michal, showcases an impressive range of dishes, catering to a variety of tastes. Whether you’re a devoted carnivore or prefer gluten-free or vegan options, the menu delivers something for everyone.
A standout feature of the restaurant is its open-flame cooking, a technique that Ritchie himself is passionate about. This approach not only enhances the flavors of the dishes but also brings a rustic, authentic touch to the dining experience.
Beyond its exceptional food, Lore of the Land offers an inviting space that effortlessly blends tradition with modernity. The copper bar and open kitchen provide guests with a front-row seat to the action, adding to the pub’s lively yet intimate atmosphere.
The curated beer selection pays homage to both classic and craft brews, while the thoughtfully assembled wine list ensures there’s a perfect pairing for every dish. Whether you’re stopping in for a casual pint or indulging in a full dining experience, the venue caters to all occasions.
While the pub is open from Tuesday to Saturday, the undisputed highlight is the Sunday roast, a firm favorite among locals and visitors alike. Cooked with the same dedication to quality and flavor as the rest of the menu, it’s a feast that keeps patrons coming back week after week.
With its warm atmosphere, expertly crafted menu, and loyal following, Lore of the Land has firmly established itself as a staple in Fitzrovia’s pub and dining scene. Whether you’re drawn by the food, the drinks, or the welcoming ambiance, a visit to this pub promises an experience to remember.
