LOUIS VUITTON LAUNCHES ‘LA BEAUTÉ’ WITH PAT MCGRATH AS CREATIVE DIRECTOR

Louis Vuitton embarks on a new chapter with La Beauté Louis Vuitton, its first foray into luxury cosmetics. Set to debut in Autumn 2025, the line welcomes Dame Pat McGrath, DBE, as Creative Director, Cosmetics. Hailed as “the most influential makeup artist in the world,” McGrath brings her visionary expertise to crafting a beauty universe that extends beyond products.

This move is a natural evolution for Louis Vuitton, whose legacy in beauty dates back to the 1920s, when the House designed bespoke vanity cases and cosmetics for icons like Marthe Chenal and Jan Paderewski. Now, under McGrath’s creative direction, La Beauté Louis Vuitton will merge heritage with modernity, setting a new standard for luxury beauty. "After two decades working backstage at Louis Vuitton, I am thrilled to shape this next evolution of beauty, rooted in craftsmanship, creativity, and innovation," says McGrath.

Chairman and CEO Pietro Beccari adds: “La Beauté Louis Vuitton is a natural evolution of our dedication to quality and creativity, allowing us to further accompany clients in their daily lives with purpose and pleasure.”

Stay tuned for the official launch in Autumn 2025.