LOUIS VUITTON UNVEILS IT’S 2025 RESORT CAMPAIGN WITH ZENDAYA

words by NATALIE GAL

Louis Vuitton reveals their latest campaign featuring Zendaya, within the glamorous setting of the Italian Riviera.

Looking at Louis Vuitton's new campaign, I couldn't help but think of an old Italian saying: dolce far niente, literally meaning the "sweetness [of] doing nothing." Embracing the power and essence of rest, being present and enjoying simple pleasures and ordinary moments, this is the philosophy behind the special way that Italians approach life.

In the campaign, her larger-than-life self, Zendaya, is wearing a classic, fabulously elegant little black dress with the dreamy Italian village as a backdrop. She also wears an open-knit long dress with a high slit, carrying an edgy elegance, while staying romantic. This Tuscan Flower theme spreads over the Summer Evening silhouettes of the collection.

The accessories such as the classic Capucines bag and sunglasses with gold-coloured hinges further elevate the Italian chic the campaign holds.