GUESS JEANS COMPOUND AT COACHELLA

GUESS JEANS returned to the desert for the fourth time, unveiling a new chapter in its brand experience in collaboration with Tokyo-based artist VERDY. The GUESS JEANS Compound, located just minutes from the Coachella grounds, became the perfect space for creative energy and community.

Over the course of the weekend, the Compound welcomed a curated guest list of artists, celebrities and global ambassadors, among them Julia Fox, Timothée Chalamet, Hailey and Justin Bieber, Lorde, Anya Taylor-Joy, Paris Hilton, Troye Sivan, Lila Moss, Bretman Rock and Madeline Argy, and more.

VERDY created the weekend’s visuals, designing every graphic element, logo, and detail across the space. A special merchandise capsule, unreleased and exclusively available on-site, featured his signature character Vick alongside a reimagined GUESS JEANS logo.

On Saturday Charli XCX took over the Compound for a surprise DJ set. Joined by her fiancé George Daniel and close collaborators, the set unfolded spontaneously. Sunday brought another intimate moment: Don Toliver closed the weekend with a private performance for an A-list crowd. Ty Dolla $ign, Tyga, Shaboozey, and YG joined him for impromptu sets.