PRADA INTRODUCES “DAYS OF SUMMER”

Prada’s Days of Summer campaign captures a quiet sense of space and stillness. Set against calm waters and soft horizons, the images focus on a cast including Kendall Jenner, Hunter Schafer, and Troye Sivan. Each of them is shown on a traditional gozzo boat, isolated in a flat seascape with no visible movement. The simplicity of the setting offers a serene invitation to pause and reflect. The clothing reflects that same restraint, featuring light tailoring, knits, and cottons. The pieces shift easily between formal and casual, urban and coastal. Colours are soft, and shapes are open.

Photographed by Oliver Hadlee Pearch, the campaign stays close to the essentials. The casting is wide, with faces like Julia Nobis, Lina Zhang, and Yuliana Perez appearing alongside the main trio. Direction comes from Ferdinando Verderi, with the collection designed by Miuccia Prada and Raf Simons.
Days of Summer presents a dreamy, quiet and unforced summer story.