LOUIS VUITTON UNVEILS ITS BRAND NEW STORE IN KNOKKE-HEIST AND ITS KNOKKE BAG 2025

words by NATALIE GAL

Louis Vuitton is thrilled to announce the opening of its newest store in Knokke-Heist. Located on Kustlaan 114, 35 years after the opening of the first Louis Vuitton store in the city of Knokke, the doors are opening in a new location, nestled in a beautiful, typical Knokke residence.

At this new location, the Maison is proud to offer an extensive selection of exquisite Louis Vuitton products, including the latest ready-to-wear collections, iconic leather goods, stylish accessories, elegant footwear, and captivating fragrances. Each item in this store reflects the unparalleled craftsmanship and innovative spirit that has defined Louis Vuitton for over 170 years.

Louis Vuitton's history in Belgium dates back to 1983 when the Maison opened its first store in Brussels on Boulevard de Waterloo, followed by Knokke in 1990 and Antwerp in 1993. The integration into the local culture and community makes the store even more special. By choosing a typical Knokke house for the store, the Maison aims to celebrate the unique character and beauty of this iconic town. Now, relocating its Knokke store to a typical cottage-style house, clients will immerse themselves in a spacious and harmonious blend of tradition and modernity.

This new Knokke store offers a unique shopping experience. To enter the store, clients will walk through the enchanting gardens inviting them to enjoy a relaxing moment in the outside salons. Upon entering, one is immediately embraced by a friendly atmosphere, where every detail has been thoughtfully designed to create a sense of comfort and belonging. The welcoming ambience is enhanced by cosy furnishings, soft lighting, and personal home-like touches.

Inside, clients will discover the newest Louis Vuitton collections alongside art pieces —such as sculptures and paintings— in every room. On the first floor, clients will discover an elegant salon, in which to discover the latest Women's ready-to-wear collections. Moreover, a wide range of client services presents opportunities to exceed expectations, transforming every visit into an exceptional and personal experience.