MAISON MARGIELA UNVEILS NEW ‘AFTERNOON DELIGHT’ REPLICA FRAGRANCE

Maison Margiela reveals its latest Replica fragrance, ‘Afternoon Delight,’ as a tribute to those fleeting moments of joy and self-indulgence, capturing the essence of Paris in the later afternoon.

The fragrance marries the nostalgic aroma of a sweet madeleine accord with the sweet softness of a vanilla extract, creating a top note that instantly captures the imagination. This leads to a heart of sandalwood essence, adding depth with its woody warmth, reminiscent of the cozy ambiance of a café. This fragrance is grounded in a base musk accord, providing a soft, comforting finish that lingers like the memory of a perfect afternoon.

Carlos Benaïm, the perfumer who developed ‘Afternoon Delight’ describes the scent as: ”the essence of delight, with a tender memory, a “madeleine de Proust”. This fragrance evokes the scent of warm madeleine filling the air, a blend between sweet memories and French elegance”.

The creation of ‘Afternoon Delight’ represents a unique tribute to the literary world, referring to a cultural reference, the words of the renowned writer Marcel Proust in ‘A la Recherche du Temps Perdu’. A universal story where the delicate act of savoring the essence and fragrance of a madeleine unfurled a cascade of vibrant memories within him.

The fragrance is a reflection of the Parisian art de vivre, offering a contrast between the sweetness of pastries and the depth of musk and sandalwood. ‘Afternoon Delight’ is available now the official Maison Margiela website.