MARINE SERRE LAUNCHES ON ZALANDO WITH A CAPSULE COLLECTION COMING SOON

Recently, it was announced that Zalando is going through an identity rebrand and we can already start to feel its aftershocks as the label just launched a new collaboration with Marine Serre, a French designer brand concentrated on sportswear and upcycling. As an exclusive partner, Zalando will have an upcoming capsule collection releasing in November with nine new pieces, supported by an editorial campaign featuring Maggie Maurer and Momo Ndiaye.

Since her breakthrough in 2017, Marine Serre has quickly risen through the fashion ranks, with highlights this year including a prestigious invitation to guest design at Pitti Immagine Uomo and Vogue World 2024. This season also marked a pivotal shift, with the brand presenting a full menswear line for the first time. Now, Marine Serre joins Zalando’s designer lineup.

Marine Serre’s latest collection showcases its signature style; a combination of sporty and dreamy elements. The moon symbol, which is heavily associated with the brand, also returns for its Fall/Winter’24 collection.

Inspired by the crescent moon emblem, the campaign is shot at dusk, with the nighttime transition embracing moonlit aesthetics. The natural shooting location also nods to the brand’s focus on sustainability and togetherness through the convergence of man and nature, day and night.

“We are excited to welcome Marine Serre to Zalando and offer our customers an inspiring selection of her visionary designs. This launch offers a fresh, distinctive and inspiring shopping experience for the next generation of luxury consumers,” says Lena-Sophie Röper, General Manager of Designer at Zalando.

The full capsule collection launches in November and will be available through zalando.com