MIU MIU UNVEILS NEW 'IRREVERENT WONDER’ HOLIDAY CAMPAIGN FEATURING EMMA CORRIN

Miu Miu unveils its 2024 holiday campaign, titled Irreverent Wonder, starring actress Emma Corrin, photographed by Lengua. The campaign references antiquarian festive portrait cards, with highlighted imagery and minimal environments. The walls and floors of the room are wrapped in a pale silk, while its furniture — a sofa, an armchair, and a grand piano — accentuate an elegant space fitting for the festives. 

Corrin is styled in a personal manner: warm, informal one moment, sparkling and dressed for dinners the next. Plume sneakers and knee boots are accessorised with the diverse catalogue of the brand’s bags, embellished for the season with curated tricks.

The new 2024 upcycled collection also makes a first appearance in the campaign. Focusing on re-fashioned deadstock yarn, kilts and leather, each garment is unique, and encourages a circular design practice that aligns with Miu Miu’s love for vintage clothing.