MONCLER CLOSES SHANGHAI FASHION WEEK WITH A COLLABORATIVE SHOWSTOPPER
On October 19th, Moncler closed Shanghai Fashion Week with an immersive live experience. Inviting various artists, designers, and musicians to collaborate, Moncler’s ‘City of Genius’ was reintrepreted through the lens of diverse visionaries. Boundless imagination matched with creative spirits to create an unforgettable night.
Held at the ginormous CSSC Pavilion overseeing the Huangpu River, the shipyard got transformed into an unapologetic metropolis, each artist extending the figurative city with their own twists and turns. By embracing the interconnectedness between local and global talent, the experience blurred the lines between international communities and close neighbourhoods. This connected feel was additionally strengthened by the 57 million pairs of eyes watching the runway livestream worldwide.
With a wide cast of international talents, starring Xu Bing, A$AP Rocky, Willow Smith, Wei Daxun, and Anne Hathaway amongst others, Moncler’s City of Genius embraced the inspiring culture of innovation and heritage of Shanghai and beyond. Throughout the show, an installation by Bing glued it all together.
The conclusion of the show featured a one-of-a-kind live showcase by creative director Henry Lau, surrounded by dancers, musicians, and a dazzling sound and light display designed exclusively for the event. Lau presented a rousing performance of his greatest hits, and featured Chen Lijun, an Yue opera actress, blending traditional Chinese opera with contemporary pop in a rendition of Chinese-style music.
The stellar designer lineup saw Edward Enninful, Hiroshi Fujiwara, Donald Glover, Lulu Li, Mercedes-Benz by Nigo, Palm Angels, A$AP Rocky, Willow Smith – as well as special appearances from Rick Owens and Jil Sander – bring their unique concepts for The City of Genius to life. The landscape of designer worlds saw each co-creator realise their imagined aesthetic utopia: a distinct neighborhood to fully represent the soul and inspiration of their Genius collections. Though the artists seemingly all speak different languages, “Genius is a language too,” and that is one they are all too familar with.
