NORMANMABIRELARGUIER UNVEILS ITS FIRST COUTURE IMAGE SERIES STARRING MUSE RAYA MARTIGNY

Resulting of its creative collaboration with photographer Kévin Drelon and stylist Joana Dacheville, NORMANMABIRELARGUIER is thrilled to reveal their first ever Couture campaign. This campaign of twenty-five visuals and a short film is a powerful introduction to the sensitive and radical universe of the House, strongly embodied by its new muse, the model and actress Raya Martigny.

With a set design and lighting that emphasises NORMANMABIRELARGUIER’s commitment to architectural, monochromatic and sophisticated silhouettes, the campaign reflects its strong and contemporary take on Couture. Its Couture collections, reunited under the ‘ATELIER’ line of the brand, are the result of an in-depth formal research and an intimate quest for an inner freedom. As the brand’s commitment to excellence shines through in every detail of the label, NORMANMABIRELARGUIER have developed partnerships with renowned French artisans known for their savoir-faire.

A few months after NORMANMABIRELARGUIER debuted as finalist of the 38th Hyères International Fashion Festival and the launch of its exclusive capsule collection with La Redoute, this first Couture campaign is taking place at a strategic turning point for the Paris-based House’s development, which aim to strengthen its Couture activity, setting its roots for a strong future.