MONTBLANC UNVEILS SECOND CHAPTER OF ‘100 YEARS OF MEISTERSTÜCK’ CAMPAIGN
After introducing its 100 Years of Meisterstück campaign in May with a short film written and directed by award-winning director and screenwriter Wes Anderson, Montblanc delves deeper into its extraordinary world in a series of new campaign visuals. The campaign continues with a series of visuals that pay tribute to the iconic Meisterstück writing instrument’s 100th anniversary and spotlight Montblanc leather pieces from its latest collections.
The new campaign visuals transport audiences back to the snowy peak of the Mont Blanc mountain and the whimsical Montblanc universe that Anderson reimagined in his short film. Familiar faces from the first chapter of the campaign have been captured by photographer Charlie Gray, including actor Rupert Friend, Korean actor and Montblanc Mark Maker Lee Jinuk, Chinese actor and Montblanc Global Brand Ambassador Jing Boran, and Indian-American actor and designer Waris Ahluwalia.
Alongside the Meisterstück fountain pen with its black cigar-shaped design, three gold rings and handcrafted gold nib, the new campaign visuals feature the Extreme 3.0 leather collection in a new lavender grey color. With a geometric motif hailing from Montblanc’s visual language from the 1920s and the M LOCK 4810 closure inspired by the secure yet easy-to-handle closures used by mountaineers, the contemporary leather collection brings together Montblanc’s rich heritage with modern, daring shapes that combine style and functionality.
Hero products featured in the latest installment of the campaign include the Extreme 3.0 Backpack with M LOCK 4810 buckle, the Extreme 3.0 Montblanc 142 Bag Mini with M LOCK 4810 buckle sported by Rupert Friend and Jing Boran, and the Extreme 3.0 Sling Bag with M LOCK 4810 buckle worn cross-body by Lee Jinuk.
Launched this past Spring, the original campaign film re-introduced Montblanc to the world in Wes Anderson’s signature style with its distinctive visual aesthetic and blend of eccentric, unconventional storytelling. The story follows three colorful characters - actors Rupert Friend, Jason Schwartzman, and Wes Anderson himself - at the fictional Montblanc Headquarters located at the peak of the Mont Blanc mountain, as they introduce the Maison, its story and debate the qualities most of its recognized creation, the Meisterstück fountain pen.
About the Meisterstück Regarded
Regarded as the quintessential writing instrument, the Meisterstück has left an indelible mark since it first appeared in 1924. Its origins and subsequent success, however, are perhaps more accidental. It is said that some customers began to request writing instruments for “Sunday-use”, finer tools that were not meant for everyday use. Unbeknown to them, the craftsmen in the Montblanc workshops had long been developing such writing instruments as personal projects, pieces that exhibited highly advanced craftsmanship and as such, they were known as “Meisterstück” – masterpiece in German.
Montblanc 100 Years of Meisterstück – Chapter II launches worldwide on 2 nd September 2024. For more information, visit www.montblanc.com
