LOUIS VUITTON PRESENTS A NEW COLLECTION OF SILK SCARVES
An exciting new collaboration, LV Art Silk Squares sees five artists bring their unique visions to the canvas of the Louis Vuitton silk square – or carré, in French. The creatives – German pixel-art collective, eBoy; Franco-Japanese-Spanish design duo, Icinori; Italian artist and illustrator, Lorenzo Mattotti; French graphic novelist and illustrator, Nicolas de Crécy, and Swiss artist, Thomas Ott – have all previously collaborated with Louis Vuitton, notably on the Maison’s illustrated “Travel Book” series. For LV Art Silk Square, each explores the theme of the flower within the context of Louis Vuitton. By reinterpreting the four-petal bloom that graces the Louis Vuitton Monogram, the artists bring new perspectives to the Maison’s iconic codes and rich heritage.
The artists’ works are then transferred onto Louis Vuitton silk squares in Como, Italy, a world centre of silk craft and home to centuries of silk-working expertise. Thanks to a continuous dialogue between the artists, the Louis Vuitton studio in Paris, and the Italian artisans, each carré faithfully recreates the original artwork, a process that often requires multiple layers of colours to be printed onto the finest white silk. The squares are then washed and dried, before their edges are hand-sewn using a time-honoured technique known as roulottage. The colours of the finished silk squares – designed to be worn in versatile ways – are alive with creative energy, and pay testament to Louis Vuitton’s longstanding commitment to blending art and savoir-faire.
The silk square collection is the latest in a rich history of collaborative projects that have seen celebrated artists creating work for Louis Vuitton’s silk squares beginning in 1987. Over the following years, silk squares were designed by, among others, Andrée Putman, César Baldaccini, and Philippe Starck. A new vision for Louis Vuitton silk squares was launched in 2013 with Foulards d’Artistes, two collections of work by famous names in street art, including Os Gemeos and Retna. Today, the full collection of artist-designed silk squares from across the decades is on show in LV Dream, the exhibition at Louis Vuitton’s headquarters in Paris.
Maze of Precious by eBoy
Founded in 1997 by Kai Vermehr, Steffen Sauerteig and Svend Smital, eBoy’s pixel-art aesthetic has become instantly recognisable thanks to its widely acclaimed Pixorama cityscape series. In “Maze of Precious”, an LV logo is set in the centre of a labyrinth whose borders represent different fabric weaves, from twill to satin, and which is filled with elements from the Louis Vuitton Monogram pattern, as well as brightly coloured pixellated vegetation, and geometric insects.
Malles Monde by Icinori
The work of Icinori’s Mayumi Otero and Raphaël Urwiller, which blends traditional artistic techniques and modern storytelling, has been published in international newspapers, including Le Monde and the New York Times, and shown in galleries and museums such as the Pompidou Centre Metz. For Louis Vuitton, the duo’s intensely coloured and visually rich “Malles Monde” silk square celebrates the Maison’s trunkmaking heritage and its Art of Travel with malles that blossom with plant life and Monogram symbols to embody the renewal and ongoing journey of life.
Iris Spring by Lorenzo Mattotti
Artist Lorenzo Mattotti uses coloured pencils and pastels to create dreamlike visions for celebrated comic books, such as Fires and Murmur, and in illustrations published by, among others, the New Yorker and Süddeutsche Zeitung. “Iris Spring” is a tribute to a flower found in the Art Nouveau stained glass at the Vuitton family’s historic home, which sits within the Maison’s Asnières ateliers. Framed by multihued trees and a waterfall, the iris’s fluid forms become the centrepiece of a kaleidoscopic fantasy.
Parfums de Méditerranée by Nicolas de Crécy
For “Parfums de Méditerranée”, French graphic novelist and illustrator Nicolas de Crécy – known for his pioneering and narratively surreal works Foligatto and Salvatore – travels to the olfactory paradise of Provence. Inspired by the gardens in Grasse where Louis Vuitton scents are born and blended, his carré is a panorama in his signature whimsical style that combines majestic mountains, representations of scent-filled flowers, and playful inventions based upon the Monogram pattern.
Urban Flowers by Thomas Ott
In his dark and striking graphic novels, such as The Number 73304-23-4153-6-96-8, Swiss artist Thomas Ott uses scratchboards to fashion stark black-and-white, purely visual narratives. “Urban Flowers” employs this labour-intensive artistic method for a surreal, chiaroscuro image that illustrates nature’s ability to transform our urban existences, transfiguring flowers into symbols of the unquenchable human spirit.
Each limited-edition design from the LV Art Silk Squares collection will be available in Louis Vuitton stores and online from 30 August 2024.
