OBAYATY RELEASES NEW BEAUTY PRODUCTS FOR MEN

OBAYATY is pioneering a new era in men’s beauty, encouraging self-expression and redefining traditional perceptions of masculinity. The brand blends the immediate impact of makeup with the long-term benefits of skincare, offering a collection designed specifically for men’s unique needs.

Founded in 2024 by Pontus Frankenstein, OBAYATY was born from a desire to challenge outdated beauty norms. Drawing inspiration from their time in creative studios and the transformative power of makeup, the founders envisioned a brand that celebrates inclusivity and empowers men to embrace their individuality. The name OBAYATY stems from the African word “Obaya,” symbolizing warmth and unity—values at the heart of the brand’s mission to create a world where everyone feels free to be themselves.

The product line is designed for effortless use, with multi-functional formulas that enhance the skin while providing essential care. The Face Booster, a tinted moisturizer, hydrates, evens out skin tone, and delivers a natural glow. Infused with sustainably sourced upcycled white pine bark extract, jojoba oil, and hyaluronic acid, it nourishes and firms the skin. Available in five universal shades, it adapts to a wide range of skin tones.

The Eye Booster is a tinted eye cream that instantly cools and refreshes. Enriched with caffeine, cornflower extract, and a complex of five hyaluronic acid derivatives, it reduces puffiness and dark circles while hydrating and smoothing fine lines.

For lips, the Enhancing Lip Balm comes in three shades—black, green, and clear—designed to subtly enhance natural tones. The black tint adds warmth to pale lips, the green neutralizes redness, and the clear balm provides deep hydration and protection.

Sustainability is a cornerstone of OBAYATY’s philosophy. The products come in refillable stainless steel cases that are both sleek and environmentally conscious. Designed with simplicity in mind, the minimalist packaging and universal shades ensure an effortless routine with maximum impact.

OBAYATY will soon be available at Skins.