PIAGET LAUNCHES IT’S POLO 79 WHITEGOLD WATCH

Piaget celebrates six decades of groundbreaking design by unveiling new extraordinary creations which honour Maison’s legacy of shaping time into art, driven by its characteristic audacity and elegance.

Piaget presents new masterpieces embodying the ongoing dialogue between heritage and innovation. From striking Swinging Sautoirs or cuff watches which capture the free spirit of the late 1960s to a reimagined Piaget Polo 79 in white gold, or the radiant Rainbow Aura celebrating the artistry of gem-setting which has distinguished Piaget since the 1960s.

The introduction of the Piaget Polo in 1979 marked a defining chapter in the Maison’s legacy. Prior to that, Piaget timepieces were recognized solely by their unique aesthetic—names weren’t necessary. But the Polo changed that narrative. With its bold character and unmistakable presence, it became the first model to be officially named, establishing a new identity within the collection. More than a watch with a bracelet, it was a harmonious fusion of both, forming a unified design that blurred the line between jewellery and watches. The Piaget Polo also broke conventions, moving beyond traditional notions of gender in watch design. Its unique form is worn by iconic celebrities and atheltes, but not for status, but for its subtle sophistication and timeless artistry.

The icon returns with a modern glow. Reimagined in full white gold, the Piaget Polo 79 pays tribute to its celebrated predecessor while confidently standing on its own. It’s surface gleams with precious metal, creating a bold yet refined presence. Designed with seamless fluidity, the case and bracelet merge effortlessly, echoing the Maison’s unmistakable style, rooted in the golden era of the 1970s.