PUMA TAKES OVER PARIS FASHION WEEK

PUMA takes over Paris Fashion Week showcasing exclusive product reviews of the PUMA King and PUMA Speedcat, collector-led exhibition spaces, workshops, late-night fêtes, and more. The event was invite-only experience followed by Studio Hagel’s customization workshop, and ended with Slam Jam and PUMA’s after-party. The brand collaborated with Slam Jam, Studio Hagel, Hart Copy x Inside Tag, Uniform Display and Cold Archive.

On the second day PUMA finally opened up to the public with an outstanding exhibition curated by Cold Archive, inspired by tattoo art, rave rhythms, and youth culture. On the third day the space turned into a backstage runway show that allowed the guests to immerse themselves into the creative process behind a fashion show — from casting to preparation, styling, and execution. 

The event truly underscored PUMA’s growing influence in the fashion and streetwear space and its ability to merge sneaker culture with fashion like never before.