ROGER FEDERER AND RAFAEL NADAL STAR IN LOUIS VUITTON’S LATEST CORE VALUES CAMPAIGN

In a new chapter for the Core Values campaign, Louis Vuitton reveals revered tennis champions Roger Federer and Rafael Nadal captured through the lens of iconic Annie Leibovitz. Embodied with the tagline “A Legendary Journey to the Top,” the campaign stars both athletes on a journey of ambition atop the Italian Dolomites.

Symbolising both sportsmen’s odyssey in the tennis world, Nadal and Federer are not seen as competitors, but instead as companions who have both reached the peak of the mountain. Federer brought his record-setting 20 Grand Slam titles and unparalleled elegance to every court he graced while Nadal's 22 Grand Slams, among those 14 French Open wins, were each demonstrations of peak athleticism and skill. Together, the two inspire countless individuals across generations.

 “Many important icons have been part of this campaign and being part of it is something that makes me very happy. Sharing it with Roger makes it special since he has been my biggest rival and now a close friend today. In my career, I achieved more than I ever dreamt of, so at the end of the day, the legacy in terms of human beings is the most important value,” explains Nadal.

 “It’s a unique opportunity to be working on this campaign with Rafa. To think we were such rivals, and now, as our tennis careers come to a close, we’re working together on something like this—it’s been an incredible journey. Being at the top of the Dolomites, feels symbolic in many ways. It really captures what this moment means to us—something truly special and meaningful.” says Federer.

Against nature’s canvas, Leibovitz’s shot showcases the pair sharing a moment of reflection above the clouds; Federer with his classic Monogram Christopher backpack and Nadal with his Monogram Eclipse version. They echo the values of the Maison and the campaign: a journey committed to excellence. In style and elegance, Federer and Nadal illustrate how each personal journey can reach legendary heights when supported by perseverance.