VAN CLEEF & ARPELS UNVEILS NEW BOUTIQUE IN AMSTERDAM FOR THE FESTIVE SEASON

Van  Cleef  &  Arpels just announced the opening of its new boutique in the P.C. Hooftstraat in Amsterdam. Close to great museums and other shopping stores, the location promises visitors a wonderful chance to discover the Maison’s jewellery. Above two wide front doors and a window display, the brand’s name rises above. And upon entrance, the shop spreads over three floors.

The interior of the store harmoniously blends shades of beige, gold, black, and green. Furniture inside has a distinctive decorative border, recognisable by their plant motifs. Its warm, contemporary style is complemented by Art Deco-like details and the area is additionally lit by natural light coming through the glass roof above. Taking a further stroll inside will lead you to a lobby starred with a Veronese chandelier. Walls are adorned with alabaster and rock crystal wall lamps, radiating a soft light, empowered by the chandelier. 

The boutique extends into the basement, inviting you to reach a cosy area featuring a bar and a perfume counter displaying the Maison’s fragrances. Heading to the top of the building, the upper floor is ideal for private clients. With a relaxing atmosphere, it evokes the idea of a dining room furnished with a vast oval table in veined marble.

To celebrate the opening, the store’s lounges will welcome a new exhibition that lasts until the end of March. It will display 17 pieces from the Maison’s collection which illustrate the brand’s history and expertise.