RONALDINHO BRINGS SAMBA AND STREETWEAR TO NUDE PROJECT HQ

In true Ronaldinho fashion, the Brazilian legend turned an ordinary weekday into a moment of pure magic. A month after the buzzworthy launch of Lil Kid, Big Dream—his streetwear collab with cult Spanish label Nude Project—the football icon made an unannounced visit to the brand’s Barcelona HQ in Poblenou. What followed? A surprise meet-up turned full-blown samba-fueled celebration.

Greeted by Nude Project founders Álex Benlloch and Bruno Casanovas, Ronaldinho toured the creative space before slipping behind the DJ booth—transforming the café into a vibrant Brazilian block party, complete with caipirinhas and live percussion. The office quickly filled with music, nostalgia, and a crowd of fans who gathered outside, hoping for a glimpse of the Barça-era magic.

Dressed down but never outshone, Ronaldinho embodied the spirit behind the collection: a tribute to dreams, joy, and the fearless freedom of self-expression. For a few hours, the atmosphere channeled his golden Camp Nou days—only this time, instead of goals, he dished out signed pieces from the Lil Kid, Big Dream collection.

With over 30 designs, the drop reflects his journey—from favela kid to football icon to cultural force—and has already become a best-seller. And Ronaldinho isn’t the only one shaking up the Nude Project café: just last week, Colombian star Feid pulled off an intimate performance that turned the space into a makeshift rave, proving that the brand is more than a label—it’s a lifestyle movement.

Since 2019, Nude Project has carved its own lane as a platform for creative outsiders, thriving on a “By Artists, for Artists” ethos. With eight stores across Europe and a growing global fanbase, the brand continues to merge culture, fashion, and raw creative energy—and with moments like this, it's clear that the Nude Project isn’t just watching culture happen, they’re throwing the party.