HAIR AS AN ART FORM: HOW SEBASTIAN PROFESSIONAL IS DEFINING THE FUTURE OF SELF-EXPRESSION

WHY HAIR IS THE FINAL FRONTIER OF FASHION

Fashion is constantly evolving, but one thing remains the same: hair is the most powerful form of self-expression. Unlike an outfit that can be changed daily, hair is a statement that evolves over time. It reflects personality, attitude, and creativity. For Gen Z, personal style is not just about trends. It is about individuality, storytelling, and rejecting traditional beauty standards. Hair plays a major role in this. From bold, sculpted styles to soft, lived-in waves, the focus is on versatility and authenticity.

Sebastian Professional has always been ahead of the curve when it comes to hairstyling. With the Amplify Your Style campaign, the brand is celebrating those who use hair as a creative tool. It is about limitless self-expression and giving people the confidence to experiment without compromising hair health.

No.Breaker Leave-In Spray

A CAMPAIGN BUILT ON CREATIVITY

Amplify Your Style is not just a campaign about products. It is a tribute to creatives who shape the future of beauty and fashion. Instead of working with traditional influencers, Sebastian Professional is collaborating with artists who push the boundaries of style.

For Thirza King, hair and makeup go hand in hand. As a makeup artist, she understands that the right hairstyle completes a look, whether it’s sleek and structured to enhance bold makeup or soft and natural to create balance. Dark Oil is one of her essentials, adding shine and smoothness without weighing hair down.

Lissa Brandon sees hair as an extension of style. A perfectly curated outfit is never complete without the right hairstyle to match. Whether it’s an effortless, lived-in wave or a sleek pulled-back look, she chooses Potion 9 Leave-In Styling Treatment to shape and define while keeping the hair healthy.

For Galatea Rommelaere, hair is all about achieving the best version of a look. Whether it’s the ultimate slick-back bun, a voluminous bob, or a style inspired by timeless beauty icons, she focuses on precision, structure, and balance. Her go-to is Re-Shaper Flexible Hold Hairspray, perfect for maintaining structure while allowing for movement.

For all three, hair is more than a detail. It is a statement, a mood, and a creative tool that brings their vision to life.

Penetraitt Overnight Serum

THIRZA KING: THE ART OF TRANSFORMATION

As a makeup artist, Thirza King approaches beauty as a full picture. Whether she is working on editorial shoots or experimental beauty projects, she knows that hair and makeup must work together to create a strong visual identity.

How do hair and makeup complement each other in your creative process?

I'm a makeup artist, so for me to say this is funny, but most of the time, hair is even more important than the makeup. Without a hair look, nothing is actually done, and hair can really translate what I’m trying to tell in my work.

What Sebastian Professional product helps you create polished looks that still feel effortless?

Sebastian Professionals Dark Oil & Reshaper are a must for me!

One of her go-to products is Dark Oil, which adds shine and smoothness while keeping the hair lightweight. It enhances a sleek finish without overpowering a statement makeup look.

Dark Oil

LISSA BRANDON: FASHION MEETS HAIR

For Lissa Brandon, fashion is about more than just clothing. Hair has the power to complete a look and define an entire aesthetic. Whether it is an effortless, cool-girl wave or a structured, sleek style, she sees hair as an extension of personal style.

How do you use hairstyling to tell a fashion story?

Hairstyling is storytelling. As a creative director it’s such a helpful tool—every look needs the right hair to bring the vision to life. For example for the fashion film ‘Five Apples Don’t Make A Pair’ we created 5 twin hair looks in black and white to amplify our story of duality. And it’s the same on a personal level. Most outfits just don’t work without the right hairstyle—it’s the final piece that makes everything click.

What Sebastian Professional product do you rely on to create effortless but styled hair?

On days when I’m rushing out the door, Potion 9 is an easy go-to. I run it through my hair, and it just adds what it needs to — soft texture, a bit of hold — without making it feel heavy. It smells nice and leaves my hair feeling nourished.

Lissa’s favourite is Potion 9 Leave-In Styling Treatment, which nourishes the hair while keeping it soft and manageable. It is the perfect product for achieving a look that feels styled but never overdone.

GALATEA ROMMELAERE: STORYTELLING THROUGH STYLE

As a content creator, Galatea is always refining and perfecting her signature styles. Whether she’s achieving a voluminous bob with soft, natural movement or the sleekest, most polished bun, hair plays a key role in her approach to beauty.

How does hair influence the storytelling aspect of your content?

Hair plays a big role in my content because it helps set the tone of my look and vibe. I love to express my creativity in these ways. Whether I’m going for sleek and sophisticated or big and bold, it also adds another layer to the look i'm creating that day. I love to play around with it. :)

What Sebastian Professional product helps you achieve the perfect structured or voluminous style?

I’ve been absolutely loving The Sebastian Professional Re-Shaper Flexible Hold Spray, Which feel light on the hair and does not make my hair stiff where I can not play around anymore but makes it bendable without ruining the curls you just spend 30 minutes working on haha.

She loves using Re-Shaper Flexible Hold Hairspray, which gives strong hold without making the hair stiff. It allows her to maintain polished, sculpted styles while still allowing natural movement.

Re-Shaper Flexible Hold Hairspray

THE FUTURE OF HAIR AS A CREATIVE STATEMENT

Amplify Your Style is more than a campaign. It is a statement about the power of individuality. Whether it is effortless waves, sleek polished looks, or bold sculpted shapes, hair is no longer just part of the outfit. It is the main event.

For a new generation of creatives, hairstyling is not just about looking good. It is about saying something. With Sebastian Professional, the message is clear: Hair is the ultimate canvas. Now, amplify your style.

YOUR HAIR, YOUR CANVAS: TRY THE PRODUCTS THAT BRING IT TO LIFE

Self-expression should never come at the cost of hair health. Sebastian Professional’s high-performance formulas allow you to experiment without limits while keeping your hair strong and nourished.

Dark Oil Hair Oil: A luxurious, lightweight oil that smooths, adds shine, and tames frizz while maintaining movement.

Potion 9 Leave-In Styling Treatment: A multi-benefit leave-in treatment that enhances natural texture, providing flexible hold and soft control.

Re-Shaper Flexible Hold Hairspray: A long-lasting, strong-hold hairspray that keeps styles in place without stiffness or stickiness.

Penetraitt Overnight Serum: A deep-conditioning repair treatment that works while you sleep, strengthening and revitalizing hair by morning.

No.Breaker Leave-In Spray: A dual-benefit treatment that fortifies hair fibers while adding smoothness, shine, and protection against breakage.

Whether you want to sculpt bold, structured styles or keep it effortless with soft, touchable waves, Sebastian Professional gives you the tools to bring your creative vision to life. Experiment, express, and amplify your style.