WOOLRICH TRANSPORTS US INSIDE JAPANESE LANDSCAPES WITH SS 25 COLLECTION
words by FLYNN LANZ
Woolrich takes us deep into the Japanese outdoors with their latest Spring/Summer 2025 collection, drawing inspiration from the vast and awe-inspiring landscapes of Tono in Iwate Prefecture. This collection places a focus on the intimate connection between humans and nature, following a motif of spring sun warming the earth and its first sprouts - emerging and capturing the intersection of tradition and innovation.
Woolrich’s Spring/Summer 2025 collection continues to explore new boundaries where both heritage and outdoor functionality meet. The central focus of this season was to bring forward our attention to material quality, with fabrics carefully selected for durability, lightness, and comfort. This practical versatility and attention to detail demonstrate a continued commitment by Woolrich to their authentic designs that reinterpret classic workwear and outdoor apparel elements. This balancing act of functionality and aesthetic hits the mark as Woolrich creates links from the past with innovation; giving a breath of life to comfortable silhouettes.
Featured in its finest form, denim remains a hallmark of this collection where the use of selvedge denim garments made from traditional Okayama looms. This authentic design is crafted from the brand’s archives and staple American silhouettes, enhanced by modern details of the present. Woolrich frames their collection with a desire to create garments that can evolve over time, which is reflected within their line of linen shirts, crafted from fine French fabrics, woven and dyed in Japan to provide us with a fresh and soft feeling. It is clear that this collection is ideal for soft breezes and warmer days ahead.
A hallmark of Woolrich is reflected through their Buffalo Check, which continues to evolve with each season that passes. For Spring/Summer 2025, the brand delves further by reconceptualising a soft colour palette inspired by the earthy tones of Tono’s sweeping landscape. The pattern remains a strong connection to the brand’s authentic visual identity while perfectly aligning with the season of spring— adding a light, freshness look to the line.
With the goal of creating pieces that transcend current trends and mould into timeless companions, the Outdoor Label truly carves its own path within Woolrich. By establishing an equilibrium of design and functionality, the Spring/Summer 2025 collection is a celebration of the great outdoors with a distinct essence of freedom, respect, and detailed authenticity found within nature.
