ZALANDO PRESENTS NEW CAMPAIGN “WHAT DO I WEAR” STARRING WILLEM DAFOE & LUKA SABBAT

Zalando always had at heart to help its customers to discover and embrace their personal style. The bold and unapologetic “What Do I Wear” campaign put confidence at the forefront, highlighting daily experiences everyone can relate to regardless of your age, gender and background. The high-profile cast showcases diversity and cutting-edge personality, with the likes of Willem Dafoe, Luka Sabbat, Brigitte Nielsen and Sabrina Bahsoon embodying those ideals. Created in collaboration with photographer Sophie Jones and director Aube Perrie, the campaign was launched on September 8th 2024.

The process of dressing up can be a tricky one, that is why Zalando turns this sometimes stressful moment upside-down, and makes it a dynamic instant where everything is still possible. The campaign aptures a dynamic intersection of diverse lives, backgrounds, style preferences, and aspirations, showcasing fashion that resonates with everyone, no matter where their journey takes them. The platform wants to show everyone that bold choices and self-love are all you need to feel good in your outfit. This Autumn.Winter 2024 campaign marks a significant shift in the brand’s history, who transformed its identity into the lifestyle companion that accompany customers to make confident fashion choices everyday.