ZIMMERMANN OPENS NEW FLAGSHIP STORE IN NEW YORK CITY

ZIMMERMANN is relocating its New York City flagship to 39 Greene Street in Soho, in a beautifully restored 1800s building. The superb historical structure will be home to the brand’s latest collections, with its loft-like ceiling heights that emphasizes the space’s grandeur. Designed by long-term collaborators Studio McQualter, the store showcases striking cast iron columns, rooting the place in its industrial past.

Preserving the building’s identity while seamlessly integrating modern luxury was at the heart of the renovation process.  We can rightfully say that it was a success, with the 12.5 meter-wide skylight flooding the space with natural light and decorative tin ceilings that brings us back to a time where the room was filled with fuming machines. The outdoor space creates an harmonious blend of indoor and outdoor, and balances perfectly the old-meets-new effect.

A revamped Accessories Lounge now includes two meticulously designed fitting rooms, each serving to enhance the customer experience by offering more space and privacy. The amazing scenery will enhance your shopping experience and provide a rich and inviting backdrop for the brand’s elegant collections. Two rooms will be open for customers to enjoy uninterrupted views to the rear of the space.