HYUNDAI | AMSTERDAM FASHION WEEK: A JOURNEY TOWARDS A SUSTAINABLE FUTURE
Hyundai Motor Netherlands has teamed up with Amsterdam Fashion Week (AFW) in a collaboration that blends innovation and sustainability, providing the perfect backdrop for the debut of the all-new Hyundai INSTER. This partnership merges the worlds of fashion and mobility, highlighting a shared commitment to upcycling and circularity.
Danie Bles, Creative Director of AFW, adds: "Hyundai’s focus on design, innovation, and sustainability aligns perfectly with our vision. Together, we’ll inspire meaningful change in the industry."
Leon van Schie, Head of Marketing at Hyundai Netherlands, explains: "AFW is a great platform for younger audiences who may not know Hyundai as a leader in design and innovation. By presenting the INSTER in an urban setting, we’re making a strong statement as a Korean brand."
Central to this collaboration is Hyundai’s work with MARTAN, a circular fashion brand renowned for transforming existing materials into high-end fashion. Together, they are championing creative, eco-friendly practices that challenge traditional production methods and underscore their dedication to a more sustainable future.
Introducing the Hyundai INSTER
In parallel with AFW, Hyundai is launching the all-new INSTER, a fully electric sub- compact urban vehicle designed for eco-conscious drivers. With a range of up to 355 km (WLTP), the INSTER is not just a car but a reflection of Hyundai’s broader commitment to sustainability and innovation, representing Hyundai’s bold step toward a greener future.
Ride Along: Backseat Conversations with Changemakers
Hyundai also presents a series of backseat interviews in the INSTER during AFW, featuring industry leaders discussing sustainability, innovation, and the future of fashion. You’ll discover today Timotej Letonja, Chief Editor and Creative Director of Numéro Netherlands. From the backseat of the new Hyundai INSTER, Timotej dives into conversations about sustainability, innovation, and the changes shaping both fashion and mobility as they drive through the city.
Hyundai’s Commitment
Where paths cross. Creating a sustainable future, together. With this collaboration, Hyundai isn’t just showcasing a new car—it is opening up a conversation about how the future of fashion and mobility can become more sustainable. So, the real question is: Are you ready for the ride to a sustainable future? Are you in?
