BALENCIAGA HIGH SUMMER CAMPAIGN

On April 15, 2025, Balenciaga launches its High Summer campaign with a series of portraits and videos lensed by Roe Ethridge. 

The imagery brings forth an environment we all desire, a thought we return to whenever the early spring's Dutch rain taps our windows: the beachside with sunsets, white sparkling sand, and twinkling bright blue water. An image we all tie right away to concepts of relaxation, peace, and, of course, luxury. It is no surprise that Balenciaga draws inspiration from magazine advertisements for luxury hotels and resorts

Models, Sonja, Estelle, Claudia, Liz, Simon, and Bai wear looks from the High Summer collection: easy jersey dresses, bikinis with BB buckle hardware or Loop Sports Icon branding, and a velvet bustier swimsuit featuring a sweetheart neckline.

The pieces are styled alongside pieces from the Summer and Fall 25 collections including the Bathrobe Stola, Oversized Boxy Coat, Round Harrington Jacket, and Oversized Sleeve Shirt, paired with calfskin sandals from the Balenciaga | Scholl collaboration.

Le City Bag appears in khaki and a washed denim blue shade, while Le City Basket also comes forth as a summery addition to the emblematic line. Not to mention the key accessories such as the Ski Mask Goggles and the Biarritz Tote in black calfskin.