BVLGARI MAKES A BOLD FIRST IMPRESSION AT WATCHES & WONDERS 2025

Bvlgari has officially entered the Watches & Wonders stage—and naturally, it did so with a statement. For its debut at the world’s most prestigious horology showcase, the Roman jeweller-turned-watchmaker delivered an immersive celebration of form, finesse, and futurism.

This year, the Maison introduced two visionary icons: the Octo Finissimo Ultra Tourbillon, which sets an astonishing 10th world record in ultra-thin watchmaking, and the Serpenti Aeterna, a sculptural reinvention of its most mythical motif. Both timepieces blur the boundaries between high design and high function—an aesthetic and technical balancing act that Bvlgari continues to master with unapologetic flair.

Inside a temple-like pavilion inspired by Roman Rationalist architecture, Bvlgari invited guests into a world where heritage meets innovation. The space was more than an exhibition—it was an experience. Precious marbles, curated displays, and archival imagery created a cinematic journey through time, anchored in the brand’s dual mastery of fine jewellery and Swiss horology.

At the heart of the story — evolution, precision, passion. “We’re celebrating 25 years of redefining watchmaking through Italian creativity and Swiss innovation,” says CEO Jean-Christophe Babin. “This is not just a debut—it’s a statement.”

From the whisper-thin complexity of the Octo Finissimo to the serpentine grace of Aeterna, Bvlgari’s latest creations are more than timepieces. They are icons in the making. And with this breathtaking debut, Bvlgari affirms what we already knew: when it comes to the art of time, no one does it quite like the Romans.