LOUIS VUITTON UNVEILS “NEVERFULL INSIDE OUT” CAMPAIGN STARRING SOPHIE TURNER

An everyday icon, the Neverfull is a bag that embodies the versatility and timelessness of Louis Vuitton. As a new spin, Louis Vuitton has taken this beloved bag and made it fully reversible. And the talented actress Sophie Turner shines in its latest campaign.

Launching September 20, the Neverfull Inside Out is at once recognisable and fresh. With this interpretation, the bag can be flipped so that the original inside becomes the outside. What was once concealed is now visible: the inside pocket printed with the Maison’s signature stamp becomes a defining detail.

The bag has a versatile strap for different carry options and style extends across both sides in three vibrant hues: Saffron, Red and Deep Pink. Additionally, a seasonal upscaled size with travel patches will debut as part of the next Flight Mode collection.

In the campaign, Sophie Turner’s lively character pushes the possibilities of wearability as she rocks the bag with full class. Either sporty or preppy, the Neverfull Inside Out proves once again that style does not have to interfere with functionality.

The bag is now available in stores or on the official Louis Vuitton website.