PRADA UNVEILS NEW 2024 HOLIDAY CAMPAIGN SHOT BY WILLY VANDERPERRE

One of the best things about the holidays, is being surrounded by people you love and admire, and it’s even better when you’re sitting across a table loaded with great food. Prada seems to agree with this notion as its 2024 holiday campaign, shot by Willy Vanderperre, features a dinner party with high-profile guests and brand ambassadors, including Louis Partridge and Aespa’s Karina. 

Among the tablescape, lays fine porcelain homewares with transposed Prada features. Patterns and colours perfectly align with the house, and the food itself exalts seasonal Milanese cakes. The various accessories, like handbags, tie the entire aesthetic together and further reflect in the Prada drenched attire of the attendees.

The guests at the table are a global cross-section of the brand’s talents, starring actors Kelvin Harrison and Louis Partridge alongside South Korean K-pop singer Karina and singer-songwriter Maya Hawke. And the trademark ‘trick’ trinkets have turned into life-sized robots that accompany the guests during these festive times, creating a perfect holiday picture.